InsideBenetton

History. Savoir-faire. Social commitment. Campaigns. Background. Discover United Colors of Benetton from the inside.

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A counter-free shop

SHOPS

A counter-free shop

Bright and counter-free, the Benetton stores that opened in the 1960s were a revolution in the shopping experience.

Knitwear of excellence

COLLECTIONS

Knitwear of excellence

Discover the new Spring Summer 2025 knitwear: cotton cardigans and sweaters and tons of colors, for women, men and kids

All the colors of the world

CAMPAIGNS

All the colors of the world

Starting in 1984, something in United Colors of Benetton communication changes, all due to a young photographer named Oliviero Toscani

Benetton Archive

HISTORY

Benetton Archive

Benetton Group’s history of innovation is contained in its Archive, created in the Studios area of Castrette di Villorba (TV).

Breastfeeding for change

HISTORY

Breastfeeding for change

A black woman breastfeeding a white infant: one of the most controversial images in the history of advertising. Find out why.

Cashmere

EXPERTISE

Cashmere

Whether it’s pure or blend, it’s always top-notch. Discover our Cashmere yarn and shop it online at Benetton.com

Dyed Fabrics

COLLECTIONS

Dyed Fabrics

Discover the origin of dyed fabrics: an innovation that would radically change the fashion industry, made by United Colors of Benetton.

Fashion that goes all over the world

HISTORY

Fashion that goes all over the world

Two girls on the banks of the Seine in Paris. Freedom, lightness, cosmopolitan air: our values in an image from 1972.

Fleece

EXPERTISE

Fleece

Comfortable, breathable and very trendy: read everything you need to know about fleece fabrics and check out the new fleece garments from our coll...

Merino

EXPERTISE

Merino

100% virgin wool, high-end and soft on the skin. Discover our Merino wool yarn and shop it online at Benetton.com

The Color Library

ART, DESIGN & ARCHITECTURE

The Color Library

1500 volumes dedicated to our trademark

Organic cotton

SUSTAINABILITY

Organic cotton

From certified supply chains, with no exposure to chemical fertilizers and pesticides.

Animal Crossing's Benetton Island

COLLECTIONS

Animal Crossing's Benetton Island

Are you an Animal Crossing fan? Explore Benetton Island and create your look. Take part in the contest and fashion show with the brand's iconic ga...

65 Benetton street

EVENTS

65 Benetton street

16.01.2020, Florence: United Colors of Benetton debuts at Pitti Bimbo with 65 Benetton Street, the new kids’ collection by Jean Charles de Castelb...

Blended Future

EVENTS

Blended Future

At Milan Fashion Week, Jean-Charles de Castelbajac’s “Blended Future”, showcasing Benetton’s FW 2020 collection, takes the stage. See the highlight...

Formula Benetton

HISTORY

Formula Benetton

260 Grand Prix courses. 27 wins. Two triumphs in the drivers' world championship. One for constructors. The Benetton team has left a permanent mar...

The AIDS campaigns

HISTORY

The AIDS campaigns

A series of initiatives to raise public awareness of a global pandemic.

The cult of the oval ball

HISTORY

The cult of the oval ball

In Treviso the oval ball is a religion. Since Benetton joined the club in 1979, Benetton Rugby Treviso teams have won 29 Italian Championships, 4 ...

Dress Safely

SUSTAINABILITY

Dress Safely

A guarantee of safety, quality and environmental sustainability.

Recycled nylon

SUSTAINABILITY

Recycled nylon

The same quality as the original fiber with a reduced environmental impact.