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History. Savoir-faire. Social commitment. Campaigns. Background. Discover United Colors of Benetton from the inside.
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SHOPS
Bright and counter-free, the Benetton stores that opened in the 1960s were a revolution in the shopping experience.
COLLECTIONS
Discover the new Spring Summer 2025 knitwear: cotton cardigans and sweaters and tons of colors, for women, men and kids
CAMPAIGNS
Starting in 1984, something in United Colors of Benetton communication changes, all due to a young photographer named Oliviero Toscani
HISTORY
Benetton Group’s history of innovation is contained in its Archive, created in the Studios area of Castrette di Villorba (TV).
A black woman breastfeeding a white infant: one of the most controversial images in the history of advertising. Find out why.
EXPERTISE
Whether it’s pure or blend, it’s always top-notch. Discover our Cashmere yarn and shop it online at Benetton.com
Discover the origin of dyed fabrics: an innovation that would radically change the fashion industry, made by United Colors of Benetton.
Two girls on the banks of the Seine in Paris. Freedom, lightness, cosmopolitan air: our values in an image from 1972.
Comfortable, breathable and very trendy: read everything you need to know about fleece fabrics and check out the new fleece garments from our coll...
100% virgin wool, high-end and soft on the skin. Discover our Merino wool yarn and shop it online at Benetton.com
ART, DESIGN & ARCHITECTURE
1500 volumes dedicated to our trademark
SUSTAINABILITY
From certified supply chains, with no exposure to chemical fertilizers and pesticides.
Are you an Animal Crossing fan? Explore Benetton Island and create your look. Take part in the contest and fashion show with the brand's iconic ga...
EVENTS
16.01.2020, Florence: United Colors of Benetton debuts at Pitti Bimbo with 65 Benetton Street, the new kids’ collection by Jean Charles de Castelb...
At Milan Fashion Week, Jean-Charles de Castelbajac’s “Blended Future”, showcasing Benetton’s FW 2020 collection, takes the stage. See the highlight...
260 Grand Prix courses. 27 wins. Two triumphs in the drivers' world championship. One for constructors. The Benetton team has left a permanent mar...
A series of initiatives to raise public awareness of a global pandemic.
In Treviso the oval ball is a religion. Since Benetton joined the club in 1979, Benetton Rugby Treviso teams have won 29 Italian Championships, 4 ...
A guarantee of safety, quality and environmental sustainability.
The same quality as the original fiber with a reduced environmental impact.
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