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CAMPAIGNS
All the colors of the world
Starting in 1984, something in United Colors of Benetton communication changes, all due to a young photographer named Oliviero Toscani
HISTORY
Benetton Archive
Benetton Group’s history of innovation is contained in its Archive, created in the Studios area of Castrette di Villorba (TV).
HISTORY
Breastfeeding for change
A black woman breastfeeding a white infant: one of the most controversial images in the history of advertising. Find out why.
EXPERTISE
Cashmere
Whether it’s pure or blend, it’s always top-notch. Discover our Cashmere yarn and shop it online at Benetton.com
COLLECTIONS
Dyed Fabrics
Discover the origin of dyed fabrics: an innovation that would radically change the fashion industry, made by United Colors of Benetton.
HISTORY
Fashion that goes all over the world
Two girls on the banks of the Seine in Paris. Freedom, lightness, cosmopolitan air: our values in an image from 1972.
EXPERTISE
Fleece
Comfortable, breathable and very trendy: read everything you need to know about fleece fabrics and check out the new fleece garments from our coll...
EXPERTISE
Merino
100% virgin wool, high-end and soft on the skin. Discover our Merino wool yarn and shop it online at Benetton.com
ART, DESIGN & ARCHITECTURE
The Color Library
1500 volumes dedicated to our trademark
SUSTAINABILITY
Organic cotton
From certified supply chains, with no exposure to chemical fertilizers and pesticides.
COLLECTIONS
Animal Crossing's Benetton Island
Are you an Animal Crossing fan? Explore Benetton Island and create your look. Take part in the contest and fashion show with the brand's iconic ga...
EVENTS
65 Benetton street
16.01.2020, Florence: United Colors of Benetton debuts at Pitti Bimbo with 65 Benetton Street, the new kids’ collection by Jean Charles de Castelb...
EVENTS
Blended Future
At Milan Fashion Week, Jean-Charles de Castelbajac’s “Blended Future”, showcasing Benetton’s FW 2020 collection, takes the stage. See the highlight...
HISTORY
Formula Benetton
260 Grand Prix courses. 27 wins. Two triumphs in the drivers' world championship. One for constructors. The Benetton team has left a permanent mar...
HISTORY
The AIDS campaigns
A series of initiatives to raise public awareness of a global pandemic.
HISTORY
The cult of the oval ball
In Treviso the oval ball is a religion. Since Benetton joined the club in 1979, Benetton Rugby Treviso teams have won 29 Italian Championships, 4 ...
SUSTAINABILITY
Dress Safely
A guarantee of safety, quality and environmental sustainability.
SUSTAINABILITY
Recycled nylon
The same quality as the original fiber with a reduced environmental impact.
SUSTAINABILITY
Code of conduct
Working according to social, ethical and environmental principles.
SUSTAINABILITY
Wear. Care. Repair.
A guide to learning how to make garments last longer.